Ethan Cross Performance

Website design and branding

Industry

Personal Training (Concept build)

Project Duration

1 weeks

Website homepage for Ethan Cross Performance Consulting featuring fitness training services, trainer information, client reviews, and contact details.
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Project overview:

Ethan Cross Performance Consulting was designed as a refined, high-impact website that blends clarity with aesthetic strength. The layout delivers a seamless user journey supported by clean navigation, cohesive imagery, and purposeful calls to action. Each page balances informative content with modern visual flow, ensuring visitors stay engaged and oriented toward consultation booking. The site aligns Ethan’s coaching philosophy with a professional digital presence that builds credibility and trust. This project exemplifies a thoughtful approach to performance-brand web design—driven by clarity, focus, and conversion. The result is a confident, well-structured platform that effectively turns interest into meaningful client engagement.

How I design and build my sites:

My Studio’s “Smart-Sites” blends timeless, visually refined design with high-converting, user-centric layouts. Every section and CTA is meticulously positioned to drive engagement and seamless action. Classic aesthetics are paired with intuitive functionality for maximum credibility and impact. Optimised for SEO from the ground up, each site is crafted to attract and rank. Mobile optimization and responsiveness are also pivotal pillars of my creation philosophy - because what’s the point of your site looking good if it doesn’t have the equivalent functionality?

Ready to start your project?

Homepage of Ethan Cross Performance Consulting featuring a person lifting a barbell on a gym floor with text overlay highlighting results, purpose, persistence, and performance. Call-to-action button says "Apply for coaching today".
Screenshot of a fitness and wellness service website with categories: Strength, Weight Loss, Nutrition, Mobility, and Rehab. Each category has a description and an 'Enquire' button, with a black background and neon green accents.
Side-by-side images of a man in a black shirt lifting weight plates and a man doing a pull-up in a gym.
A man working out with dumbbells in a gym setting, seated on a weight bench, lifting weights with both hands.
Screenshot of a testimonials web page for Ethan Cross's coaching services, featuring multiple client reviews with star ratings, and a call-to-action button to book a free consultation.
A young man lifting a dumbbell in a gym with a row of dumbbells on a rack and a mirror reflecting his image.
A digital graphic with a black background featuring three illuminated boxes outlined in yellow-green. The boxes display the following text: '5+ Years of experience,' '450+ Happy Clients,' and '4 Official qualifications.'
A woman in black athletic clothing jump roping in a gym with gray flooring and white brick wall, with workout equipment in the background.
Contact form with fields for name, email, subject, and message, and a submit button. Adjacent text inviting to fill out the form for inquiries or questions, with social media icons for Instagram, Facebook, and Twitter.
Screenshot of Ethan Cross training and nutrition website with navigation menu, opening hours, and a bright green button that says 'Start your journey', along with social media icons for Instagram, Facebook, and Twitter.

Responsive and Mobile Optimised…

Web page on a laptop screen showing images of two athletes working out, with a section about Ethan Cross and a 'Learn more' button.
Screen showing a coaching service called Ethan Cross Performance Consulting with a tagline 'Engineered for results,' emphasizing purpose, persistence, and performance, and a bright yellow button to apply for coaching.

My process

  • Icon of a webpage with a pencil, indicating editing or creating content.

    1. Onboarding and Design

    Begin with a personalized discovery and design concept aligned to your brand’s goals.

  • Icon of a computer window with code brackets in the center

    2. development and feedback

    The site is built and refined based on feedback to achieve a polished final result, that you’re happy with.

  • White right-pointing arrow on a black background.

    3. Handoff and training

    The site is launched and you are equipped with the tools and knowledge for confident management. and updates.

Book a call with me

Book a discovery call on which we can discuss exactly how I can help your business.

Let’s partner, so we can kickstart or transform your digital presence…

I am truly passionate about building websites and developing brands. Connect with me to discuss your project—whether you need a bespoke site, modern branding, or smart functionality - I want to help you! Submit your enquiry and let’s build your digital breakthrough together. Every message receives a prompt, personal reply - fill in your form below.

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