Project Overview

Project -

I designed and developed a sleek, minimalistic landscaping website, with a strong focus on user experience, lead generation, and SEO performance. Featuring a clean layout and a nature-inspired green color theme, the site offers intuitive navigation, strategically placed calls-to-action, and optimized forms to capture and convert leads effectively. It includes a responsive design and client testimonials. The result is a visually engaging, high-performing website that balances aesthetic appeal with practical functionality to support business growth.

Hero Section

The design is sleek and minimalistic. Two prominent calls-to-actionare positioned for optimal visibility, guiding visitors to either initiate contact or explore the company’s portfolio. To reinforce trust and credibility, the hero showcases a high-quality image of a successfully completed landscaping project, serving as compelling social proof of the business’s expertise and reliability.

I strategically placed this reviews section to add a layer of social proof to remove buying friction and improve conversions.

I created a succinct and concise systems/processes section using custom hand drawn iconography, a creative layout and short length body copy to guide visitors through the simple process that the company undertakes and entice them to buy.

FAQs

I used an accordion block native to Squarespace and some extra custom CSS code in the backend to add a CTA button to each question and created an FAQ section, adding to the UX by answering common questions received by landscaping businesses in order to reduce the friction of buying and to potentially handle objections. This will aid in improving SEO and conversions.

Bespoke AI Imagery

Simple Artificial Intelligence prompting as well as inspiration from another site allowed me to create bespoke custom imagery for cards on the site using Chat-GPT.

Services

The features section of the landscaping website is designed to be both visually striking and highly functional. Captivating imagery showcases signature projects and services, immediately illustrating the business’s capabilities and design flair. Custom-designed buttons, consistent with the site's sleek aesthetic, ensure seamless navigation and direct user attention to key actions.

Stats

Using only a base level of design expertise and statistics I was able to create a section that gives the company the social proof and credibility it needs to capture and convert leads into paying customers.

CTA Section

Placed directly underneath the processes section is some eloquent informative copy and a CTA section encouraging visitors to act on what they’ve seen and go ahead with the services thereby adding to the efficacy of the UX.

Get in touch

Simple iconography and small headings to create the simplest of contact sections, encouraging visitors to get in touch to ask questions and iron out details making them more likely to transition into paying customers.

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