Vertex Woodworks

Here is a local business concept site and brand that I created from scratch called vertex woodworks.

Website homepage for Vertex Woodworks featuring hanging woodworking tools on a dark background, with prominent yellow text that reads 'Crafting dreams into reality with woodwork' and a blue button labeled 'Our Work'.
A modern house with a wooden and brick exterior, black accents, and a concrete patio under a partly cloudy sky.

Project Overview

This woodworking website showcases exceptional UX, featuring intuitive navigation and strategically placed calls to action that drive engagement. The clean, modern design is complemented by striking imagery and thoughtful iconography, highlighting the craftsmanship of the products while ensuring a seamless and visually engaging browsing experience.

Client

Vertex Woodworks

Sector

Local (Concept)

Duration

2 weeks

Hero section

Woodworking tools hanging on a black background, including chisels and carving knives.

The hero section showcases a full-width, high-resolution image featuring elegant woodworking tools, setting a tone of precision and craftsmanship. A clean, modern headline overlays the image, immediately conveying the expertise of the business.

Information and CTA Section

A modern house's front porch with a concrete floor, black metal support posts, a wooden ceiling, and a blue front door flanked by black frames. There are two potted plants and a wooden fence in the background.

The information section features a clean, spacious layout with concise text highlighting the business’s values, services, and commitment to quality. Accompanied by tasteful icons and well-balanced white space, the section makes key details easy to read and engaging.

Stats Section

Photograph of a modern house with brick and wood exterior, black door, and a concrete porch, taken on a sunny day with a clear blue sky.

The stats section uses a modern, visually balanced layout to present key business metrics—such as years of experience and completed projects—at a glance.

How it works Section

Webpage with a dark blue background focusing on transforming ideas into woodworking projects, featuring step-by-step process icons and descriptions, including initial consultation, design and material selection, and crafting a custom project.

Concise text paired with simple, elegant visuals helps demystify the process, making it approachable and transparent. This section complements the site’s modern design while building trust and encouraging potential clients to take the next step.

Client review Section

A blue background with yellow stars and white text featuring a customer testimonial about home renovation services.

The client review section features a prominently displayed 5-star rating alongside a heartfelt testimonial praising the company’s craftsmanship, professionalism, and attention to detail.

Contact Section

Contact information page with icons and details for email, phone, and office located in Birmingham, Alabama.

The contact section features a clean, inviting layout with clearly displayed contact information, including phone number, email, and business address. Complemented by subtle iconography it encourages visitors to reach out effortlessly.

CTA Section

A website section with a blue background on the left side displaying 'Get Your Free Consultation Today' with a button labeled 'Free consultation' and 'Get a quote'. On the right side, an overhead view of a man working on removing or installing wooden flooring in a room.

This CTA section is strategically designed to engage website visitors and prompt them to take the next step toward working with Vertex.

Form CTa

A website landing page with a blue background offering free quotes. It features a photo of a backyard wooden deck with potted plants and a small table, alongside a form to enter an email address and a submit button.

This contact form section is designed to make it simple and inviting for potential clients to reach out to the Vertex. The form is clean and intuitive, using concise instructions and minimal design elements to reduce friction and encourage completion.